How to claim a business in ChatGPT

Source, and the only source for the steps below: Setting up your business on ChatGPT. Agent rules are in the Business Agents Policy, updated 10 Nov 2026.

1. Sign in to ChatGPT and open Business Hub from the sidebar. Search for the business by name.
2. Select the listing that matches the business and confirm the ChatGPT account that will manage it.
3. Choose one verification method the screen offers. The help article names business phone (text or automated call), business email, website domain by DNS TXT record, and Shopify.
4. Wait for OpenAI to email a decision or a request for more information. The article says review time varies. A claim still in review can be cancelled.
5. Complete identity verification with Persona before publishing changes, viewing insights, or creating an agent. The article says you may need a government-issued ID, business registration information, and proof you represent the business.
6. If the business is an eligible US ecommerce or online service with a website, review the agent and select Publish when you are ready. Publishing an agent is separate from claiming the profile.

Stuck states the article describes

• If the listing is locked, the article says to select Contact support.
• If you cannot find the business, an eligible online business may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.
• If a review is pending, wait for the email. The article does not publish a fixed number of days.
• If Persona fails or expires, follow the email. Select Try again when it is shown, and match official business records.
• A saved profile edit can take time to appear, and ChatGPT may still use other sources.

The article says claiming lets you manage information you provide. It does not control ChatGPT's independent recommendations. This page does not add failure reports that the article does not describe.